TEMP Sr. Account Executive, Digital Marketing (Booked Guests) in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/26/2020

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

TEMP: Sr. Account Executive, Digital Marketing (Booked Guests)

The Sr. Account Executive, Digital Marketing for Booked Guests is focused on areas of the website that inform a booked guest of next steps to take, with increasing online onboard revenue conversions and APD as the main goal.

They are responsible for the full end-to-end web journey of a booked guests, owning the development of content and new functional experiences for shore excursions and non-shorex onboard revenue products including, but not limited to, internet, dining and beverage packages. 

This is a long-term temporary position based onsite at our corporate headquarters in Miami, FL and requires that you be extremely organized, detail-oriented, highly motivated and have the ability to handle multiple tasks simultaneously.


Essential Duties & Responsibilities:

  • Guide end-to-end deployment of global promotions for onboard revenue including land programs, shore excursions, non-shorex products, and QA all promotions immediately following launch
  • Partnering with Product and OBR teams to define merchandising calendar, product focuses, and communications cadence
  • Develop and deploy booked guest optimization testing roadmap with agency and Excalibur teams, and communicating performance
  • Maintain existing brand informational pages tied to a booked guests’ web journey
  • Support best practices in content and site architecture to ensure optimal booked guest web journey
  • Monitor technical performance and troubleshooting prioritized defects and bugs with IT partners and agencies
  • Responsible for reporting on OBR web performance on a weekly, monthly, quarterly and year-end basis, and attending OBR trading meetings
  • Successfully transition and communicate new changes to booked guest digital experiences in partnership with Excalibur and Product team


Job Requirements


  • Bachelor's Degree in Business, Marketing, or equivalent experience required.
  • Minimum 3+ years working in a digital marketing and/or digital ad agency or similar environment
  • 2+ years of experience in eCommerce marketing
  • Must have prior experience with pulling reporting via Google Analytics and /or Omniture
  • Knowledge of SEO a huge plus
  • Excellent problem-solving skills and ability to collaborate in a dynamic environment.
  • Great team player and communicator.  Experience working in collaborative environments leading cross-functional teams.
  • Upbeat, naturally positive outlook and demeanor.
  • Able to develop strong working relationships with internal peers, agency partners and management.
  • Strategic decision-making and analytical skills, ability to quickly synthesize data, identify implications and implement change.
  • Strong written and verbal communication skills.


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.


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