Strategist, Social Media in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 7/23/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


The Strategist will be responsible for setting the creative tone and cadence across social media platforms and creating social content to bring the strategies to life. This role will be in charge of deciding the content mix across all social channels Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. This position will work with the Media Manager on creating overall social media strategy and be responsible for the strategy of key brand initiatives and partnerships. 


  • Creates creative strategy from conception to planning to creative execution for all integrated marketing campaigns.
  • Works with social copywriter to delivery cohesive creative assets that align with the creative strategy.
  • Consistently push creative and design limits by utilizing cutting edge technologies and techniques in delivering creative assets.
  • Creates and maintains the social media calendar, ensuring proper mix of brand, retail and content types. Shares up to date calendar with media team for budgeting and link tracking.
  • Collaborates cross-departmentally to ensure we are telling the full brand story across platforms.
  • Works especially close with product marketing team to be sure we are highlighting any and all need products and telling those stories as effectively as possible.
  • Lead team with innovative strategies which will increase fan engagement, brand connection and grow followers.
  • Regularly detect influential pieces of user generated content to share customer story for increased retention and engagement.
  • Capture live event coverage of special brand events and key sailings: #MoveableFeastAtSea, #Celebrate WiththeCEO, etc.
  • Actively tracks content performance across all platform and aligns strategy with performance and goals.
  • Aids in managing social engagement and understands consumer engagement to help inform content strategy.
  • Stays well informed of social media trends and strategies and proactively recommends ideas and initiatives to continuously set brand as a leader in the social media arena.


Job Requirements


  • 4 to 6 years of experience managing social media platforms or communities for top brands.
  • Proficient at using Adobe Suite software and/or After Affects, Captivate, Flash, Illustrator, InDesign, Animate, DHTML, Excel and PowerPoint.
  • Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
  • Experienced using social media tools like Spredfest, Crimson Hexagon, Socialbakers.
  • Strong understanding of social media trends and individual platforms. 
  • A strong understanding of storytelling in both copy and content creation.
  • Very high attention to detail.
  • Excellent verbal, written, and presentation skills.
  • Preferred Photoshop and design skills and basic video editing skills.
  • If no direct design experience, must have the ability to give creative direction and feedback and experience working with designers and copywriters is preferred.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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