Sr. Manager, Digital Strategy in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/29/2020

Job Snapshot

Job Description

Great vacations begin with great employees! Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Florida. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Manager, Digital Strategy leads specific project or study components of digital strategy for the Digital organization reporting to the Director, Digital Strategy. The Manager, Digital Strategy works closely with digital product teams and business units across the company to determine areas of opportunity to leverage digital capabilities to enhance existing business models. A strong component of the role is to independently lead specific business analysis from defining hypotheses, through research, analysis, collaboration and education, conclusion, and communication of recommendations. Assignments could include performing primary research to collect Guest insights on existing and/or future digital experiences, researching and developing parts of an eCommerce strategy, leading key areas of functional strategies (for business units across the company) as they consider how to leverage and integrate digital capabilities into their business model, conducting competitive analysis to assess RCCL's digital maturity versus industry peers and digital leaders, and representing the Digital organization to Corporate Strategy, including developing strategic plans and other deliverables as part of the annual capital planning cycle.


  • Applies a structured, hypothesis driven approach to meticulously analyze and recommend digital opportunities
  • Performs sophisticated analyses accurately with only broad oversight, and demonstrates a high degree of professional skepticism, independence, and objectivity to assess when and where to probe further for deeper insights
  • Models innovative ways of thinking with data and insights to provide strategic observations and actionable recommendations
  • Communicates across multiple functional domains fluently and facilitates difficult conversations in an objective manner to reach logical conclusions
  • Contributes to complex dialogues with senior executives to assess key challenges, strategic options, and potential outcomes to determine best path forward for RCCL
  • Applies active listening skills and conveys individual and team findings in an effective manner, taking into consideration multiple perspectives, while delivering impactful presentations of strategic narratives to all levels within the company
  • Identifies, builds, and fosters relationships with key stakeholders to leverage their expertise to achieve work objectives
  • Effectively manages and prioritizes issues based on context, materiality and risk, keeping senior leaders and key stakeholders appropriately informed
  • Anticipates views, expectations, and objections from stakeholders and proactively works on influencing the outcome of those conversations through candid and constructive discourse
  • Guides team members on problem solving approaches, financial and business analysis techniques, and presentation methods while also playing an important role in related decision making and recommendations
  • Takes ownership of team deliverables and is adept at reviewing and addressing all facets of deliverable quality to ensure they meet expected standards
  • Helps foster an environment of transparency and accountability so that team members know what to expect from each other at all times 


Job Requirements


  • MBA or equivalent degree plus 4-6 years of work experience
  • 2 years of management consulting (with recognized firm) or equivalent corporate/business strategy experience
  • 1-2 years of successful team management experience leading high profile and challenging business projects
  • Demonstrated project management experience leading challenging initiatives to successful outcomes
  • High degree of business acumen and expertise in one or more functional domains (e.g., sales, marketing, finance, operations, etc.)
  • Experience defining digital product and experience strategies, and understanding of agile development methodologies
  • Highly organized and structured, able to manage multiple responsibilities and deliverables at the same time


  • Able to apply strategic thinking frameworks to define approaches for digital strategy, corporate strategy, finance, business and operations strategy
  • Able to perform complex business analyses using hypothesis-driven approaches
  • Able to coach team members on proper application of tools and frameworks to perform complex business analyses
  • Possesses strong verbal and written communication skills
  • Displays executive presence and is comfortable delivering impactful presentations to all levels within the company
  • Advanced negotiation skills and ability to facilitate and guide high-stakes discussions toward outcomes that are in RCCL¿s best interest
  • Understands how to identify, define, and put into action digital/technology driven business transformation
  • Possesses keen knack for fostering collaborative relationships with stakeholders at all levels within the company
  • Able to work independently and reliably manage multiple assignments and responsibilities
  • Intermediate to advanced working knowledge of Microsoft Office (365) suite of applications and/or Google equivalents


Majority of work takes place at RCCL's Port location with selected assignments in other domestic/international locations and/or shipside. Select assignments may require partial to significant time shipside as well as at other RCCL operating locations domestically and internationally.

Join our team as a Manager. Once you apply, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.  

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

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