Sr. Manager, Consumer Insight & Analytics in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 9/18/2019

Job Snapshot

Job Description

POSITION SUMMARY:

Royal Caribbean International is seeking a Senior Manager, Consumer Insights & Analytics to work within the Consumer Insights & Analytics Team. This critical leadership role manages analytics, research, testing and optimization efforts, bringing forward actionable and inspiring insights to enable data-driven decision making across the marketing, product development, and customer experience. The Senior Manager will co-manage a world-class consumer insights team that are responsible for identifying game changing insights that champion the voice of the customer, unlock business growth, drive critical operational and strategic decisions across all aspects of our business.

This role, must love identifying opportunities that accelerate transformation as well as developing, creating, and leading a team to support internal stakeholders. Importantly, this position must possess the ability to not only understand the data, but be able to translate and socialize insights to a variety of audiences from executive leadership, agencies, and shipboard crew. 

The Senior Manager, Consumer Insights & Analytics will report to the Director, Consumer Insights.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Manage, train, and inspire with advanced analytics, research, and measurement to scale team¿s impact and drive business growth as well as improve the customer experience across touchpoints. Advise and consult on all aspects of the team¿s day to day research across projects.
  •  Lead (and build) a growing team to help develop and execute the insights and analytics strategy.
  • Leverage advanced analytics to identify opportunities, understand drivers and develop hypotheses to inform future research and recommendations.
  • Serve as the objective source of truth for consumer and customer insights (non-financial key performance indicators), by democratizing data sources, and training of organization to enable `self serve¿ analytics and empowerment of data usage across the business.
  • Create consistent communication channel of ongoing insights updates, presentations, performance and dashboards outlining performance, and research results.
  • Partner with key stakeholders (including Marketing, Product Development, Operations) to meet analytical needs and continuously improve our insight-creation capabilities. As well as advise global teams on measures and metrics application, interpretation and analysis approaches for global consumer insights & analytics.
  • Drive innovation across all measurement capabilities, prioritizing first-to-market approaches and maximization of budget while delivering against key strategic priorities.
  • Manage and track insights budget; building a repertoire of perspectives on existing and new technology and capabilities for available tools across brand, product, and customer experience measurement.
  • Lead market level understanding, sizing the market, understanding behavioral dynamics, and future consumer trends to identify white space opportunities with foresight to address key strategic questions that can be answered through insights.
  • Transform business questions into the right research questions; pursue and guide the best research approach including qualitative and quantitative, and secondary data sources that will create impactful insights that develop and move strategy forward and empower decision making.
  •  Lead primary market research design and execution, end to end to ensure quality data collection and analysis, checking data in-flight and post field, creating reporting dashboards, managing vendor relationships, direct report, and budget with minimal supervision.
  • In all cases, take responsibility for creating deliverables of high quality.
  • Perform other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

 

Job Requirements


QUALIFICATIONS:

  • 8-10 years of experience working in market research/analytics/consumer insights fields
  • Experience in qualitative and quantitative methodologies (i.e. discrete choice, max diff, concept testing, copy testing, segmentation, brand health tracking, ethnographies, focus groups, in depth interviews, mobile diaries)
  • Expertise in finding meaning in the data, turning data into stories and translating insights into actionable recommendations.
  • Experience in building and coaching high performing teams.
  • Experience developing analytical models (such as linear regression, discriminant analysis, logistic regression, factor analysis, cluster analysis, multidimensional scaling, correspondence analysis, discriminant mapping, MMM, Structural Equation Modeling, TURF) to generate business insights.
  • Knowledge and experience with third party data sources such as MRI, Nielsen, Scarborough, YouGov, Simmons, Iconoculture. 
  • Skilled user of tools (i.e. Tableau, Domo, Power BI, Survey Reporter, SPSS)
  • Background providing evaluative volumetric and content analysis of organic social data and media coverage working with social media monitoring tools such as Crimson Hexagon, Brand Watch and media coverage monitoring tools such as Cision and Factiva.
  • Proven success in a fast-paced environment. Works well under pressure, thriving under tight deadlines.
  • Excellent written, oral and presentation abilities - must be able to communicate complex ideas in both technical and user-friendly language
  • Large scale project and change management experience, with strength in organization and detail oriented.
  • Strong ability to navigate ambiguity and manage competing priorities
  • Bachelor's degree required, preferable in Marketing, Psychology, or Business Administration.
  • Bachelor's degree required, Marketing, Statistics, Computer Science or related field preferred
  • Market research industry expertise with a broad range of tools, techniques, and applications
  • Understanding of advances in mathematical modeling techniques and human psychology
  • Informed, intuition and ability to translate insights into action
  • Imaginative, passionate, and curious
  • People management
  • Assertiveness to express informed point of view with confidence
  • High creativity, initiative, and communication skills
  • Proven data gathering and analytical skills as well as the ability to synthesize findings from disparate data sources
  • Very strong problem definition and solution skills
  • Highly developed attention to detail
  • Strong project management, prioritization, and organizational skills
  • Proficiency in building analytical models and familiarity with the following platforms/tools (i.e. SPSS, Survey Reporter, Tableau, Domo, Brandwatch, Crimson Hexagon)
  • Ability to think and apply knowledge creatively
  • Strong interpersonal skills, highly motivated, strong orientation toward collaborative relationships
  • Budget management

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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