Producer, Product Digital Sales in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/4/2020

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


The Trade Producer is responsible for the conception, development, implementation and operation of web-based products or applications for the trade channel. This position is accountable for developing and supporting the travel agent web site ¿¿ and all its associated Marketing and selling tools. ¿ integrating information, shopping and purchasing ¿ for travel agents and for meeting corporate web site targets.

The Producer is accountable for increasing a portion of the overall percentage of web site visits and adoption by implementing strategies* to help increase agent usage and overall agency/agent registrations. This position has primary responsibility for supporting, and improving the travel agent web site design, user experience, content and feature set. *(These strategies are collectively derived from corporate objectives and feedback from market intelligence, travel agent surveys, focus groups, sales feedback, customer support activity and ongoing review of metrics.).


  • Accountable for developing the strategic roadmap for the B2B site &
  • Accountable for the entire life cycle of a designated electronic product(s) to include the user experience, design and QA.
  • Initiates new product development, manages new content including copy, assets and multi-media, and oversees the development of site navigation and graphics.
  • Develops creative and content strategy of designated web pages by collaborating with Marketing, Global Offices/Markets, IT, Sales, Revenue Management, Trade Support & Service and vendors. May coordinate cross-team participation in content/features development and identifying and documenting operational impacts.
  • Provide leadership support to Associate Producer. Supports content management for CruisingPower and its associated tools where applicable.
  • Accountable for developing and maintaining relationships with key partners to capitalize on automation growth opportunities, trends, training and system optimization.
  • Coordinates with market research focus groups and gathers research as requested or required by management.
  • Designs and gathers site feedback via surveys. May be required to do competitive analyses, ROI analysis, and feature benefit analysis.
  • Reinforces communication with IT Portfolio Manager and 3rd party technology partners; may participate in contract negotiations. 
  • Coordinates product and project launch initiatives including email, print, digital, social media, etc.
  • Accountable for user acceptance testing (UAT), and overall support and maintenance with IT, third party partners and other vendors.
  • Interprets marketing direction for branding and user experience.

Drives and is accountable for product line development, expansion and termination.


Responsible for achieving corporate web site growth targets (3% - 5% year-over-year growth) across web site visits agents registered, agents using and tools adoption.   

Job Requirements


  • Bachelor’s degree from an accredited college or university required Master’s degree in Marketing or business preferred.
  • Minimum 3-5 years experience in a professional and analytical role and 2 years management experience in a comparable Internet-driven or technology development environment or industry are required (or the equivalent combination of education and experience).
  • Familiarity with e-commerce distribution models highly desirable.
  • Must possess excellent written and verbal communication and negotiating skills.
  • Must be a highly organized self-starter able to manage multiple concurrent work streams, producing high quality deliverables while working with minimum supervision.
  • Web experience preferred


  • Must have the ability to prioritize and manage multiple responsibilities successfully.
  • Ability to work in a complex, matrix environment where priorities change rapidly and tight deadlines exist is required.
  • Ability to assess, interpret and draw conclusions from complex business data and communicate findings and recommendations to others clearly and accurately.
  • Ability to negotiate successfully and resolve conflict.
  • Must be organized and self-motivated, adaptable to constant change and have a strategic and creative mindset.
  • Must possess clear, concise and professional verbal and written communication skills.
  • Strong analytical skills.
  • Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals.
  • Ability to document or describe strategy and tactics, implementation plans, metrics, success factors and contingency plans is required.
  • Ability to propose metrics for measuring effectives of tactics and can understand and relate data in way that will provide useful information for assessing and enhancing product offerings. 
  • Strong computer skills, including web applications, MS Office and sales database applications as well as extensive knowledge of PowerPoint, Excel and Word to create and deliver executive level presentations.

    Physical Demands

    The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations.  While performing job functions the employee is regularly required to sit, and stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information.  The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10-15 pounds. The employee is occasionally required to walk to the dock, ascend and descend the vessel. This position may regularly travel domestically or internationally. Visual requirements include distant, close and color vision, and ability to adjust focus.

    Work Environment:

    The work environment characteristics described here are representative of those an encounter while performing the essential functions of the job. The environment includes work inside/outside the office, travel to other offices, as well as domestic, international, and shipboard travel. A high noise level is possible if visiting shipboard or offsite locations.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment based on race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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