Manager, Land Product Development in Miami, Fl at Royal Caribbean Cruises Ltd.

Date Posted: 10/25/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, Fl
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


This position is responsible for procuring, creating, and developing the Shore Excursions, mid-cruise overland experiences, events and tour programs for a specific geographical region. Additionally, the Manager, Land Product Development is responsible for overseeing all product content and delivery to onboard teams and identifying new opportunities that would provide revenue growth and guest satisfaction. A continuous focus is placed on guest satisfaction as it drives revenue; management is placed on retooling of existing products as well as adding and deleting of products as needed. 

This position is responsible for product refinement in response to guest satisfaction, monitoring the products and implement new products in destinations worldwide. Identify and partner with Revenue Management in development of product improvements and new revenue opportunities.   It includes, but is not limited to, contracting new venues and expanding the program into non-contracted regions.


- Develop and manage shore excursion programs in relevant ports for Azamara working directly with at least 10 to 200 tour operators and overseeing 1,000+ tours and transact with over 100 ports.

- Develop premium tour content that represents an enhanced customer experience.

- Procure travel products with vendors, marketplace platforms and aggregators.

- Negotiate product content for shore excursions to ensure competitive pricing.

- Ensure programs and operators are in compliance in collaboration with Risk Management, GTO and Legal.

- Prepare and execute contract amendments and new vendor agreements.

- Manage and evaluate new tour opportunities; respond to competitive threats and guest trends within assigned region and monitor tour quality.

- Strategize and collaborate with Revenue Management to find new and/or improved ways of maximizing revenue streams. Conduct training meetings, presentations and seminars to increase product awareness internally and with travel partners.

- Direct interaction with Revenue Management, shipboard shore excursion managers and other shipboard management onboard the vessel to provide product support as needed.

- Perform site inspections to areas of responsibility.

- Represent the corporation at selected governmental meetings, association functions, cruise industry events, travel industry conventions, and other meetings as required.

- Work cross functionally with Brand teams to maximize profits, maintain a high overall NPS score for Shore Excursions and develop strategies that achieve the highest ROIC.

- Interact with various departments, inclusive of, but not limited, to Deployment, Sales & Marketing, Hotel Operations, Guest Port Services, and the international offices.

- Participate in legal depositions as required.


Job Requirements



- Bachelor’s degree in related discipline or equivalent, directly related experience.

- 7-10 years of experience in cruise line or tour operator related business with an emphasis in worldwide shore excursion operations. 

- Shipboard experience helpful. 

- Requires extensive knowledge of multiple destinations. 

- Ability to travel up to 50% of the time.

- Excellent interpersonal skills to communicate with all levels of management, customers and employees.

- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

- Strong common sense to handle strict confidentiality using discretion in dealing with issues of business and personal nature.

- Experience in handling multiple tasks in a fast-paced environment as well as the ability to work effectively under pressure.

- Ability to analyze trends and pricing/costing data and financial knowledge to perform responsibilities related to cost control. Strong negotiating skills.

- Remain informed of industry trends and stay aware of world events and the affect they may have on travel and corresponding tour operations.

-Working knowledge of personal computers with associated financial software and communication packages.


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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