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Lead, CRM in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/30/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Florida. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Lead of CRM LACAR will Manage the development of the consumer marketing programs including E-mail and Direct Mail efforts for all LACAR markets. They will spearhead the strategy, execution and implementation of promotions while working with key stakeholders across the organization to develop and implement tailored and personalized E-Mail, Direct Mail content and additional marketing initiatives; such as lead nurturing, cart abandon, Loyalty program efforts, Casino multi offer promotions, Pre-cruise communications, landing page optimization, and data-mining. Reporting to the Manager, International Marketing this role will deliver and drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators.



  • Manage the strategy and development for all Email, and Direct mail marketing initiatives for international markets.
  • Own the CRM Marketing calendar and segmentation for all campaign deployments while ensuring timely and accurate deployments.
  • Work alongside key stakeholders in International markets, NA marketing and revenue management teams to produce dynamic and personalized offers relevant to consumers
  • Manage 3rd party vendors to provide strategic overview and build of tactical projects to enhance consumer journeys.
  • Partner with creative agency to enhance content and creative development of consumer marketing programs.
  • Lead campaign analysis on testing across different consumer segments and providing key takeaways to implement in upcoming deployments and campaigns.
  • Conduct competitive reporting for future analysis and approach for upcoming campaigns.
  • Increase database size by implementing reactivation stream functionalities, data mining, Lead acquisition and engagement campaigns.
  • Lead our internal stakeholders and agencies to understand and ultimately drive how we develop, test and implement consumer personas, adjusting our marketing efforts to maximize each opportunity within campaigns.
  • Partner with all Integrated Marketing groups to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences


Job Requirements


  • College degree required. Master¿s degree preferred.
  • 5-7 years of experience in the cruise industry
  • 5-7 years of experience in digital marketing, user-experience, content development/analytics
  • Past management experience
  • Experience understanding cross-functional roles and opportunities: creatives, information architects, business analysts, quality assurance leads, traditional marketers, digital marketers.
  • Experience understanding cross-functional roles and opportunities
  • Experience working with the determination and execution of Change Management Requests for various vendors
  • Experience prioritizing campaign production in tools such as JIRA
  • Experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Demonstrated aptitude for being confident, poised under pressure and decisive when working with business leaders. Strong communication and business acumen.
  • Ability to multi-task and meet deadlines; highly detail oriented, meticulous and creative.
  • Entrepreneurial drive tempered by judgment and strong leadership skills.
  • Self-starter, able to work with minimal direction and lead others.
  • Excellent verbal and written communication skills. Attention to detail and follow-through.
  • Strong project management skills and key computer skills (Excel, PowerPoint, Outlook).

Once you apply, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

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