POSITION SUMMARY:
The primary function of this position is aggressive acquisition of new business and supporting, maintaining, and driving growth with existing partnerships and casino alliance loyalty programs. A key component of this position is to create, implement and execute marketing strategies to drive gaming revenue through new partnerships and alliances with external businesses, including but not limited to, land based casinos, financial institutions, online and mobile gaming and gaming vendors. This role will be responsible for the analysis, design, and execution of partnership agreements, including the sales and marketing strategy as well as the development of strong internal relationships to enable successful implementation of new programs within our fleet. Production results will be measurable by net gaming revenue, growth by increased bookings, gaming play and profitability.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Identifies new casino partners and alliances with strong potential revenue opportunity within an integrated sales and marketing strategy
Develops and executes sales strategies for Royal Caribbean casino operations with collaborating partners
Negotiate favorable terms for Royal Caribbean in alliance relationships with supporting matrix analysis
Maintains and strengthens existing partner relationships and revenue
Liaison with Royal Caribbean Marketing department to support collateral production, EM/DM campaigns, cobrand events to support partners and alliances
Establish relationships with land-based properties, identify, and quantify opportunities with in house Player Development and Casino Marketing managers for high level player leads and group bookings
Serve as the primary point of contact for contractual Partnerships and Alliances
Ensure sound financial decision making for all groups and individuals regarding revenue opportunities and costs
Establish ongoing revenue and cost analysis, reporting and decision making
Formulate, execute and analyze tier structure, cost and play criteria, to optimize profitability of new and existing partnerships based on region and casino structure
Review revenue flows and actual results daily and collaborate with ship and shore side casino teams to optimize play from partnership groups and individuals
Develop tactics to optimize revenue from partnership and alliance guests while shipboard
Collaborate with internal departments and Casino Operations to ensure service levels for partnerships are maintained and to facilitate seamless execution of Partnership customer logistics and experience
Develop new events, promotions or other demand-generating programs to attract or grow partnerships
Support property events with Royal Caribbean brand presence as a company ambassador
Maintain awareness of trends in the gaming industry and with cruise line competitors
Perform any other job-related duties assigned by their supervisor or management.
Provide day to day operational support to each vessel (23 ships) in the Royal Caribbean fleet for
Partnership concerns not including Asian based product
QUALIFICATIONS:
Minimum of 5-7 years of experience in Casino Marketing, Casino Sales, Player Development, or Casino Partnership Alliance with proven success within the last 24 months
Excellent interpersonal skills
Excellent follow-up skills and proactive approach to daily job responsibilities
Strong written and verbal communication skills for a multicultural environment with all customers and employees
Strong computer skills, especially email programs, Microsoft Excel, Microsoft Access and Microsoft PowerPoint
Working knowledge in CRM Siebel and/or Salesforce
Strong organizational skills
Conducts and represents Royal Caribbean Cruises Ltd. in a professional manner at all times
Ability to travel for extensively for short and long periods of time
Bachelor’s degree in hospitality management, business administration or related field from an accredited college or university or the international equivalent)
KNOWLEDGE AND SKILLS:
Casino Marketing techniques to generate demand
Proven Sales capabilities and effective verbal and written communications skills
Casino data analytics
Compile, analyze and manage the financial aspects of a casino partnership, including the successful identification of margin improvements through cost efficiencies and revenue growth
Build and present a business case
Work independently and deliver projects on time and on budget
Principles of casino mathematics, including the calculation of an average daily theoretical loss
Principles and processes for providing customer and personal services including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques
Casino credit and ability to make supportable credit decisions with information available
Collaborate with staff in a positive and productive manner
Read, write and present extensive and complicated procedures
Travel domestically and internationally and work flexible hours
Working knowledge of computers, Internet access, and the ability to navigate within a variety of software packages such as Excel, Word, PowerPoint, database software or related programs
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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