AVP, Ignition Studio in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/21/2020

Job Snapshot

Job Description


The AVP, Ignition Studio will lead visionary innovation and transformative conceptualization efforts for all first in series/special projects for all corporate brands within our Newbuild and Innovation team. This role will be responsible for providing leadership across a dedicated team, as well as world class international creatives, to shape vision, strategy and concepts that directly respond to future thinking, consumer insights, innovative features or functions, environmental and energy trends, defining what’s next in terms of ship design and guest experience.  The result is to accelerate our trendsetting leadership position in the cruise and vacation industry.

The ideal candidate will possess a combination of strategic and creative thinking as well as an ability to drive highly collaborative and iterative processes along with strong verbal communication, storytelling, and presentation skills. This role requires that the candidate have a proven track record of leading teams through ideation and design of guest experience products. The AVP, Ignition Studio requires the ability to direct teams that develop concepts/experiences for Newbuilds, Fleet Modernization as well as novel projects for features that have never been done at sea, possibly nor on land.

  • Lead a collaborative team of professionals responsible for concept development and innovation, based in the Innovation Lab, and leveraging tools to fulfill swift understanding of that innovation such as, but not limited to, virtual reality.


  • Define strategy for concepts creation that support the brands strategy and direction, and sets parameters that allow the creativity to live broadly before it is ultimately filtered down to a conceptual end.


  • Create process for the development of innovative ideas generated via both in-house, and internationally with design talent within diversely skilled areas such as naval design, engineering, design and architecture, etc.


  • Identify clear short and long-term concept development roadmap and strategy.


  • Present ideas, scenarios, benefits and expectations to a highly astute Executive team who will guide, influence and direct.


  • Foster a highly collaborative cross functional team, where cross-discipline dynamic communication is paramount to success.


  • Partner and foster strong relationships with the Chairman, EVP Maritime, Brand Presidents, operations, strategy, analytics, and product development, to socialize design guidelines and strategic vision.


  • Design and establish seamless approval process between Senior Leadership, Marketing, Operations, and Newbuild which is based on strong business potential, whether guest value, reduced operational benefits, etc.


  • Demonstrate that all innovations strongly resonant with each individual brand voice and identity, including the nuances of each brand’s customers.


  • Build and develop the critical thinking and concept development skills of team members.


Job Requirements



  • Naval Architect, architect or engineer background required


  • 15-20 years business, product creation or strategy experience and leading and managing internal and/or cross-functional teams.


  • Strong creative thinking with ability to develop innovative ideas and creative problem solutions while applying strong analytical, conceptual and strategic thinking


  • Track record in developing strategic framework and design concepts while managing and prioritizing multiple projects.


  • Ability to assemble, lead and influence cross functional teams to develop strategies that include input and buy-in from all stakeholders


  • Proven ability to collaborate with others, plus the ability to build strong and sustainable relationships, and the capability to interact with all levels of the organization.


  • Track record in taking personal initiative and owning different projects to move them forward in the process.


  • Deep knowledge and extensive track record in leading teams in the development of vacation experience concepts


  • Candidate must possess strong written and oral communication skills, including the ability to communicate effectively at the senior most executive levels of a company


  • Attention to detail and follow-through


  • Strong key computer skills (Excel, PowerPoint, Outlook)


  • Bachelor's degree required; MBA preferred


  • 10-15 years of experience in the maritime industry preferred

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