Analyst, Market Analysis in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/23/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/23/2020

Job Description

Analyst, Market Analysis


Position Summary


The Market Analysis team provides strategic guidance to allow business growth, competition analysis, analytical and reporting support to the International markets.  Works with stakeholders in Miami and across 15 markets to develop and track the international strategy.  Key responsibilities include, sizing of new and existing markets, market prioritization, analysis of distribution models, development of market entry strategies, alignment of market potential, consumer insights and competitive research with deployment, commercial/port development, product, and overall brand strategy, formulation of annual operating plans.


Essential Duties and Responsibilities

  • Understand market size to identify addressable market, total revenue opportunity and available market for the business to compete. Prioritize markets and develop strategies to tackle them.
  • Review market distribution and inventory mix, passenger demographics, macroeconomic factors, marketing strategies and market trends to assist in market / region trading calls the brand as needed. Prepare and assist on board papers associated with the International strategy as required.
  • Gather, analyze and distribute intelligence on products, market conditions, competitors and customers for business decision-making.
  • Research competitor performance, strategy and business development in order to be a subject matter expert on prevailing market conditions. Monitor economic indicators and competitor activity (deployment, pricing, promotions) to define market potential, our market share, etc.
  • Develop long range forecasts for sales and services (including exploratory data analysis to identify trends, patterns, correlations, and insights to aid in developing new forecasting models and improve existing models). Validate key assumptions and modeling approach market research (analyzing market trends, competition, market segmentation) in support of long-range strategy.
  • Explore review and analyze, data to identify trends, patterns, correlations, and insights to aid in developing new forecasting models and improve existing models) - validate key assumptions and modeling approach market research (analyzing market trends, competition, market segmentation) in support of long-range strategy
  • Assist all areas of the business as appropriate.

 

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Job Requirements

Analyst, Market Analysis


Position Summary


The Market Analysis team provides strategic guidance to allow business growth, competition analysis, analytical and reporting support to the International markets.  Works with stakeholders in Miami and across 15 markets to develop and track the international strategy.  Key responsibilities include, sizing of new and existing markets, market prioritization, analysis of distribution models, development of market entry strategies, alignment of market potential, consumer insights and competitive research with deployment, commercial/port development, product, and overall brand strategy, formulation of annual operating plans.


Essential Duties and Responsibilities

  • Understand market size to identify addressable market, total revenue opportunity and available market for the business to compete. Prioritize markets and develop strategies to tackle them.
  • Review market distribution and inventory mix, passenger demographics, macroeconomic factors, marketing strategies and market trends to assist in market / region trading calls the brand as needed. Prepare and assist on board papers associated with the International strategy as required.
  • Gather, analyze and distribute intelligence on products, market conditions, competitors and customers for business decision-making.
  • Research competitor performance, strategy and business development in order to be a subject matter expert on prevailing market conditions. Monitor economic indicators and competitor activity (deployment, pricing, promotions) to define market potential, our market share, etc.
  • Develop long range forecasts for sales and services (including exploratory data analysis to identify trends, patterns, correlations, and insights to aid in developing new forecasting models and improve existing models). Validate key assumptions and modeling approach market research (analyzing market trends, competition, market segmentation) in support of long-range strategy.
  • Explore review and analyze, data to identify trends, patterns, correlations, and insights to aid in developing new forecasting models and improve existing models) - validate key assumptions and modeling approach market research (analyzing market trends, competition, market segmentation) in support of long-range strategy
  • Assist all areas of the business as appropriate.

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

 

 

 

Stay Connected!

If you’re interested in career opportunities, but not ready to apply, join our Talent Network to stay connected to us and receive updates on the latest job opportunities and company news.

Cruise