Analyst, Deployment Strategy in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/6/2020

Job Snapshot

Job Description


Deployment and Itinerary Planning, as part of the Strategic Planning Team, is responsible for development and refinement of Royal Caribbean and Celebrity Cruises unique portfolio of cruise products. This small team interacts with all brands and across a broad group of cross functional areas.  As needed, the analyst will serve in a supporting role for sister brands in the organization.

The Deployment Strategy Analyst position will influence the strategic direction and financial performance of each brand through quantitative analysis and market research, creating new itineraries, partnering with global destinations, and continually improving the way we develop and manage new itinerary products.


  • Support the development of business cases to support the strategic and tactical deployment decisions.
  • Development of business cases typically involve quantitative and qualitative analysis of a competitive situation, development of recommendations, and written presentation of those recommendations
  • Provide high level and product level analysis and optimization of profitability and guest satisfaction impact on all future deployment decisions
  • Research new destinations and itinerary options which support our brand specific strategic plans and utilize market research and guest feedback to maximize both market value and guest experience.
  • Support the creation of the detailed itineraries for each brand
  • Monitor and report on competitive product offerings and performance as well as macroeconomic and environmental factors impacting the cruise industry
  • Liaise with ports, governments, and other stakeholders in destinations around the world to guide continual improvement in the quality of destinations we offer
  • Resolve berthing conflicts for a specific port through discussion with the port and/or port and in coordination with internal stakeholders including shipboard executive committees
  • Responds to information request from various internal stakeholders.
  • Communicates itinerary changes to or seeking approval of new itinerary products from various internal departments and assists in updates in AS400/ reservation system
    8. Works closely with charter sales teams to validate itinerary proposals

Job Requirements


  • Bachelor's degree (B.S.) or (B.A.) from a four-year college or university is required
  • Cruise industry knowledge and experience is preferred
  • Pro-active mindset and attitude
  • Must be able to think creatively
  • Must be detail oriented
  • Demonstrated aptitude for problem solving and problem identification
  • Ability to operate in a cross functional environment
  • Willingness to accept immediate project responsibility
  • In-depth knowledge of the cruise industry is preferred but not as important as the desire and ability to learn quickly.
  • Outstanding organizational skills and attention to detail is absolutely required
  • Excellent written and verbal English language skills and overall communication skills
  • Strong Excel (ability to perform pivots and vlookup), solid PowerPoint, basic Colonial/AS400, basic Hyperion On-Demand preferred.


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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