Account Executive, Product Marketing in Miami, FL at Royal Caribbean Cruises Ltd. International

Date Posted: 11/18/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Position Summary / Job Purpose
The Account Executive, Product Marketing, supports managers and project leads within the Royal Caribbean International go-to-market team to develop and deliver marketing campaigns for new products including ships, destinations, and onboard products and programs.

This role works across departments including Marketing, Sales, Deployment, Revenue, Product Development, Operations and others, to gather, organize, develop and distribute necessary product information and ensure timely and effective delivery of marketing campaign components. This role requires an individual that is highly organized, with strong attention to detail, and clear communication skills.

Essential Duties and Responsibilities

-Support managers and project leads in all steps of project planning and marketing campaign execution including strategy development, timelines and key milestones, channel plans, and monitoring of metrics
-Work to secure relevant information and inputs from research, analytics, product development and consumer insights teams to inform an effective product positioning
-Support managers and project leads to coordinate necessary inter-departmental briefings, to secure latest information related to the new product and inform planning activities
-Collaborate across company teams and channels to ensure all teams have a full understanding of the product details and marketing plan; assist channels as needed to develop their product marketing initiatives
-Continually review and ensure accurate and consistent information about key products in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves
-Maintain project timelines and calendars with key milestones for the product marketing campaign, as well as other relevant corporate, retail and holiday activities that could influence the campaign
-Work with the internal creative team and external vendors as needed to develop creative assets and other deliverables related to the campaign

Key Relationships
-North America Marketing channel teams
-International Marketing channel teams
-Product Concept and Development
-Consumer Insights
-Marketing Strategy and Analytics
-Creative Services
-Hotel Operations
-Trade & Employee Training

Job Requirements

Education, Experience, Knowledge & Skills
-2-4 years relevant experience in marketing, sales, business or communications
-Bachelors degree in Marketing, Sales, Business, Communications or similar field
-Excellent communication skills, highly organized, strong attention to detail, ability to multi-task
-Must have the passion to become the subject matter expert for their owned products, with infectious enthusiasm that will make others just as inspired to work on them
-Ability to think critically, take initiative and work autonomously
-Exceptional communication & relationship-building skills
-Project management experience and skillset
-Program knowledge: Microsoft PowerPoint, Excel, Word, Outlook; SharePoint a plus
-Experience working with campaign assets and creative specs a plus


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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