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Account Executive, Email Marketing in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/30/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/30/2019

Job Description

POSITION SUMMARY:

The primary function of the Account Executive, Email Marketing LACAR will be to code, QA and deploy email campaigns within Exact Target SFMC, at the direction of the Lead, CRM LACAR. The role will be highly focused on ensuring an accurate and timely deployment by following the promotional calendar and working closely with external and internal agencies.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and lead day-to-day execution of email marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
  • Build email segmentation criteria and targeted lists.
  • Manage the production, asset delivery, and QA process to ensure a timely/ accurate deployment.
  • Manage and monitor transactional and triggered email programs.
  • Monitor EM campaigns, report results and provide recommendations on how to improve performance through optimizations.
  • Propose and execute campaign test plans.
  • Assist in improving email operations, campaign and database processes, and overall deliverability across domains. 

 

Job Requirements

QUALIFICATIONS:

  • Bachelor degree required.
  • 2 to 3 years of experience in Email and Direct Mail marketing.
  • HTML and CSS coding knowledge is a must
  • Education: BS/BA in Marketing or related field
  • Experience: 2- 3 years experience in email marketing
  • Execution: excellent attention to detail and follow through
  • Project management: ability to manage multiple campaigns and cross-functional team members
  • Familiarity with metrics-based marketing
  • Excellent verbal and written communication skills.  Ability to write marketing copy, including strong calls-to-action for targeted audiences.
  • Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
  • Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM

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