Account Executive, Email Marketing in Miami, FL at Royal Caribbean Cruises Ltd.

POSITION SUMMARY:

The primary function of the Account Executive, Email Marketing LACAR will be to code, QA and deploy email campaigns within Exact Target SFMC, at the direction of the Lead, CRM LACAR. The role will be highly focused on ensuring an accurate and timely deployment by following the promotional calendar and working closely with external and internal agencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and lead day-to-day execution of email marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
• Build email segmentation criteria and targeted lists.
• Manage the production, asset delivery, and QA process to ensure a timely/ accurate deployment.
• Manage and monitor transactional and triggered email programs.
• Monitor EM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Propose and execute campaign test plans.
• Assist in improving email operations, campaign and database processes, and overall deliverability across domains.