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Account Executive, Brand Development in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/28/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Position Summary:

The Brand Development Account Executive will support the Manager of the department in developing and facilitating the introduction of innovative guest facing product features, services and revenue generating concepts.  The Account Executive will support and sustain initiatives designed to achieve or exceed revenue or guest satisfaction targets onboard the fleet of ships or new ships. Effective collaboration skills, strong management of project deliverables and development of presentations are key to the success of this position. The Account Executive will be expected to follow a Brand Development Process while working cross functionally with Operations, Marketing and Newbuild.

Essential Duties & Responsibilities:

  • Support the management through the brand development process that consist of concept and implementation of new products or services across the next generation of ships and fleet modernization of Royal Caribbean ships.
  • Develop and update playbooks and overview documents that help to present new concepts & products, as well as, develop the material that can be leveraged to train employees on the new concepts & products.
  • Work closely with Operations and Supply Chain to identify and source various items that will be used and/or consumer onboard within the new venues.
  • Maintain a project roadmap and effectively project manage complex timelines and deliverables.
  • Partner and collaborate closely with key stakeholders from the various departments across the organization to understand how to adapt the strategy.
  • Create presentations showcasing the scope of work, project budgets, business environment, current product positioning, competitive landscape, insights and data findings to share recommendations.
  • Partner with go to market and sales teams to share information about new products and services that will in turn translate into go to market strategies for the brand.
  • Monitors brand comment cards, NPS, chat sites, blogs and trend research to report on status of performance of new concepts and existing concepts. 
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.


Job Requirements


  • Bachelor's Degree required from an accredited college or university.
  • Minimum of 2 - 4 years business, product, marketing, sales or operations experience.
  • Experience in supporting business partnerships, clients, vendors, concessions, marketing alliances, internal and/or cross functional teams.
  • Able to manage and prioritize multiple projects simultaneously.
  • Strong written and oral communication skills.
  • Understanding of the Royal Caribbean International brand and insight into the competitive landscape. 
  • Understanding and experience in effective internal and external communication strategies.
  • Ability to apply analytical, financial, conceptual and strategic thinking to objectives, proposals and performance.
  • Ability to actively participate in cross-functional teams to define and implement product development and partnership strategies.
  • Strong presentation skills and ability to interact with all departments and levels of management throughout the organization, as well as, with external customers, partners and companies.
  • Ability to analyze profitability and ROI for all recommended and current promotions, initiatives sponsorships, and partnerships.
  • Remains current on industry trends, business opportunities and competitive intelligence.
  • Ability to work against deadlines and financial limitations.
  • Knowledge of Microsoft operating systems including Word, PowerPoint, Excel and Project.

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