Specialist, Digital Marketing Email in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 12/14/2019

Job Snapshot

Job Description

POSITION SUMMARY:


This position will support the Email Digital Marketing Team to successfully execute marketing initiatives in the digital space.

The Celebrity Marketing Digital Marketing Email QA Specialist will lead the Quality Assurance of all email campaigns. They will be responsible for the proper rendering of email campaigns across digital devices by testing email templates with third party QA tools including Litmus and Email on Acid. Work closely with creative designers for A/B testing to optimized email templates for optimal rendering and delivery into subscriber inboxes across most devices. The ideal candidate should have knowledge of email coding and SQL. Finally, this position will be responsible for the final set up of all Email campaigns and their deployment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Provide Quality Assurance (i.e. email testing) of email campaigns, including url testing, creative and content approvals and email deployment approvals.
  • Check for proper email tagging for tracking and reporting.
  • Knowledge and experience with HTML to QA email code, including responsive rendering for mobile devices.
  • Attention to detail for QAing email creative design, including grammar.
  • Ability to multi-task and change projects as needs arise.
  • Responsible for reviewing key aspects of the email design, build, to ensure quality including: Email rendering, email content, dynamic content and data fields functional testing (clicking links, confirming tracking, etc.)
  • Utilize the QA tools to its optimal capacity simplifying the QA process and getting the most out of it.
  • Work together with creative team to create best practices for email templates development for optimal rendering
  • Set up and scheduling of email deployments
  • Monitor post-deployment of campaigns to confirm completion
  • Daily/weekly monitoring of several automated email campaigns as well as help troubleshoot/communicate issues including unsuccessful deployment of automated campaigns and data imports.
  • Ability to perform data pulling from Exact Target using SQL.

 

Job Requirements

QUALIFICATIONS:

  • Bachelor's degree from a 4-year college or university required. Graduate degree preferred
  • 3 or more years of experience with Excel, (charts, graphs, pivot tables) PowerPoint, QA tools such as Litmus or Email on Acid, Adobe Creative Cloud including Dream Weaver and Photoshop, and campaign segmentation tools and SQL knowledge would be beneficial but not required
  • 3 or more years demonstrated Project Management experience.
  • Ability to travel occasionally


KNOWLEDGE AND SKILLS:

  • Must have analytical and verbal/written communication skills in English. This includes the ability to analyze
    and utilize data and make recommendations and effectively present campaign and results.
  • In accordance with this is the ability to write copy and QA grammatically correct in English
  • Must be flexible and organized
  • Must work accurately and effectively to meet deadlines, prioritize tasks related to own responsibilities and to meet goals of the team.
  • Ability to translate data into business speak is essential and required. 
  • Must have ability to lead and work across all functional areas and exhibit ability to interact with all departments and levels of management throughout the organization

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