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Media Strategist in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 4/4/2019

Job Snapshot

  • Employee Type:
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


The Media Strategist is the day-to-day steward for traditional and trade media for the Royal Caribbean brand, including accurate budget control and flow of media activity totaling over $100MM per year. The position requires proactive collaboration with implementation teams to ensure media investment is maximized, optimized and delivering on brand and business goals. 


  • Oversee the media budget, media flowchart and authorizations, approve media schedules for execution as well as oversee and keep the team on track of monitoring, reporting and optimization of the plans. 
  • Work with Media Director and media agency on strategic and tactical advertising campaigns with full understanding of media strategy, planning/buying, trafficking, optimization, and campaign measurement analysis.
  • Collaborate with Digital Media, Brand Marketing Integrated Marketing and Promotions, E-Commerce, Consumer Insights and Marketing Analytics teams to successfully implement and continually optimize integrated multi-media plans. 
  • Responsible for media budgets, forecasting and monthly accruals in excess of $100MM annually. 
  • Responsible for planning, buying and negotiation of Trade Media and Meetings & Incentives media strategy, negotiation and plans. Will require working closely with SVP of Sales, media sales representatives, publishers and our media agency of record.  Will be responsible for ensuring media delivers as planned, ongoing optimization for both traditional and digital media and explaining the optimizations with internal Sales and Meetings & Incentives colleagues.
  • Responsible for planning and implementation of local media.  Requires clear communication skills with our internal teams, media agency and Marketing Leadership.
  • Track trends and metrics and recommend adjustments to media plans and strategies as needed. Ensure all reporting provides actionable insights and that next steps are tracked and addressed. 
  • Identify both traditional and non-traditional opportunities for increased efficiency and/or effectiveness for existing programs and work closely with E-Commerce, Marketing Analytics and Consumer Insights teams to devise optimal measurement plans. 
  • Draw insight from program results and share informed strategic implications.
  • Meet with media sales representatives and vendors offering media opportunities. Evaluate new advertising opportunities. 
  • Stay abreast of emerging media industry trends and technologies, competitive programs and industry best practices. 
  • Performs other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.


Job Requirements


  •  Bachelor's degree in Business, Marketing, Advertising or Communications.
  • Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
  • A minimum of 5 years of hands-on experience in digital advertising and experience in traditional media channels. 
  • A minimum of 3 years of professional experience in a media planning and/or buying role within a corporate environment.
  • Experience managing digital campaigns including ad serving, tracking, measurement and web analytics. 
  • At least 5 years of experience managing budgets in excess of $25MM. 
  • Expertise driving results in fast-paced retail campaign environment. 
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs. 
  • True passion for media and, especially, the digital arena 
  • Strong verbal and written communication skills.
  • Thorough knowledge and understanding of digital media (all channels and pricing models). 
  • Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies. 
  • Strong analytical skills: understands and utilizes metrics relevant to role. 
  • Able to develop strong working relationships with internal peers and agency partners, and can get cooperation in a non-authority relationship. 
  • Proven success in a fast-paced environment.  Works well under pressure, thriving under tight deadlines. 
  • Flexible and open to change and new ideas. 
  • Exceptional eye for detail/organizational skills. 
  • Ability to prioritize and manage multiple work streams.

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