Director, Digital Strategy in Miami, FL at Royal Caribbean Cruises Ltd.

Date Posted: 1/29/2020

Job Snapshot

Job Description

Great vacations begin with great employees! Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Florida. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Director Digital Strategy leads studies of digital strategy for the Digital organization reporting to the AVP Experience Strategy. As part of the role, the position has one or more direct reports, and leads the team through specific assignments leading to successful conclusion. Assignments to the team could include: development of an eCommerce Strategy, creating functional strategies (for business units across the company) as they consider how to leverage digital capability and integrate leading practices into their business model, provide a competitive assessment of RCCL or any of its brands in digital or operating performance. The role will also conduct regular increments to the Guest- and Crew Experience Strategy.


  • Manages a team (of one or more) of digital strategists.
  • Creates a hypothesis and project plan to address a strategic question.
  • Coordinates the activities of team members to lead to successful project completion.
  • Leads senior executives through strategic dialog on key challenges, strategic options, and possible outcomes
  • Synthesizes team findings into presentations of strategic narratives and conclusions appropriate for all levels of the company
  • Analyses competitive data to understand RCCL's relative performance
  • Creates specific recommendation with viable approaches to achieve them
  • Leads and collaborates across multiple functional domains fluently and easily and leads difficult conversations to logical and objective conclusions with an action plan to move forward
  • Negotiates successfully to the best outcome for RCCL
  • Maintains a high level of business acumen as well as digital strategy methods, creative and structured brainstorming, agile methods, design.
  • Evaluates complex political situations and pursues a path leading to the best objective outcome for RCCL
  • Trains and develops team members for skill development, career progression, and ethical decision making
  • Studies and any work to represent the Digital organization to Corporate Strategy, the annual planning process, or to the planning and program oversight for other business organizations

Job Requirements


  • MBA or equivalent required
  • 2-5 years successful experience leading strategy and/or digital consulting firm experience at a leading consulting firm
  • 3-5+ years leading strategy development studies
  • 3-5+ years managing people (direct responsibility)
  • Corporate experience particularly with strategy responsibility and/or organization transformation responsibility preferably in a leadership role


  • Able to work in the areas of corporate strategy, business and operating strategy, digital strategy
  • Complex business analysis including hypothesis-driven approaches
  • High degree of business acumen equivalent to 5-10 years of post-MBA work experience in relevant field including knowledge and expertise in one or more functional domains (sales, marketing, finance, revenue management, operations, etc.)
  • 5-10 years of successful team management of high profile and the most challenging business problems
  • Teamwork and collaboration with coworkers of all levels of the organization
  • Executive presence
  • Advanced negotiation skills
  • Advanced knowledge of Digital capabilities and business transformation as a result of digital
  • Advanced level of communication and presentation skills 


Work is performed in an office environment generally and may require light lifting/carrying to set up facilities for business purposes. Role requires an ability to travel domestically and/or internationally at times to support business purposes in addition to maintaining a regular work schedule. Other role assignments may include project work shipside and will require the ability to perform responsibilities in the conditions onboard ships.


  • Majority of work takes place at RCCL’s Port location with selected assignments in other domestic/international locations and/or shipside.
  • Select assignments may require partial to significant time shipside as well as at other RCCL operating locations domestically and internationally

Join our team as a Director. Once you apply, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.  

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer

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